Armor Brand Refresh
Armor is a Columbus native Paving & Sealing company with a loyal following of customers- corporate and residential- throughout the city. When approaching their brand refresh, they wanted their logo updated while keeping the core hallmarks in place. Refreshing their brand guidelines, we were able to create a fresh take on a familiar style, developing own-able iconography and brand graphics that help explain the different nuances of the service to their customer in a clear way. I acted as creative director and designer on this project.
+ Branding + Art Direction + Web Design