Beam Brush Pro
This project was Beam Benefits first attempt at a product in the DTC market. Previously known for unique technology connecting your brushing habits with insurance savings, this elevated product creates a more premium experience for the end user. Starting from the conceptualization of the marketing strategy, I acted as the creative director at the product photoshoot, led the structural and aesthetic design of the packaging and manuals, and the creation of further assets as needed including videos, paid & unpaid social, emails and more. We tested many different messaging strategies around email and social marketing, and evolved the launch campaign as we collected new data.
+ Brand Design + Art Direction + Packaging Design + Photography