Pure Spectrum Brand & Packaging

Pure Spectrum came to my team with the following issue- their brand presence was booming and they needed to refresh their brand and packaging to match the publicity they were receiving. Aimed at athletes, this brand prides itself on being a homegrown brand that offers the purest of CBD products. Taking loved brand hallmarks from their previous look- the drop and the color spectrum- we evolved the energetic logo into a bold energetic mark that could expand across their two major product lines. From there we built a cohesive set of product packaging with a premium feel, focusing on highlighting dosage and purity. As the main designer on this project, I produced the branding and general look and feel of the brand, while overseeing the production of the packaging and website.