Brokers are Beaming Campaign
This testimonial forward campaign was Beam Benefit's first national B2B campaign. Targeting 3 new up-and-coming markets, our goal was to express the ease of using Beam's tools, and how they benefit the broker, while also building brand recognition. For each market we created personalized assets and landing pages that spoke directly to those cities through use of copy and design. As the creative director on this project, I helped establish the overall concept and execution for the campaign, guiding the creation of the landing pages, illustrations, social and video work.
+ Brand Design + Art Direction + Marketing + Visual Strategy